Salming delivers 2016 Nika International team clothes

Feb 9, 2016

2016 Nika International WTCC Team Collection.

Today Sports Director, Stefan Lindberg and PR & Marketing Manager, Niclas Johansson made the final decisions regarding 2016 Nika International WTCC Team Collection. On a meeting in Sisjön at Salming HQ, we were assisted by Lhina Hansson, the Retail Manager on Salming Clothes. The color scale we will be using is based on a dark navy blue in different combination with cyan, grey, white and black. The collection is entirely based on selected items from Salming Clothes a top brand within hight tech functional sports fashion. The collections cover the teams different needs in clothing from practice to race and from hot to the cold environment. “ We are going to be proud ambassadors for a line of very high functional sports clothes and will show the Salming brand for a new part of the professional sports world,” says Stefan Lindberg. Niclas Johansson says, “The hight focus on team branding issues is just one of the prioritized areas we develop right now. Soon we will also provide our partners with a closed exclusive area on our official website. This work as a communication platform between the team and the many involved partners to facilitate more business to business opportunities among the many other channels we already offer in or sponsor packages.” More news will follow on this subject as soon as we have the complete collection ready for display.

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